Corporate communication is the measure of a society or association, or group, actually correspond mission, vision and brand of product to their employees, customers, competitors and the general public, i.e. public relations.

Starting a business is not a cakewalk and you must know your financial strengths and weaknesses very well before commencing the business. While finalizing an appropriate source of finance, it is necessary that you should analyse investment power and risk associated with it. Many businesses result into failure mainly in leverage because of their excessive exposure to finance as compared to investment capacity.