In European businesses, the employee management things work differently. As a part of their restructuring strategy, a company management can’t lay-off their employees very easily. The restructuring procedure in Europe is quiet similar to US in many aspects such as contract renegotiation, employee appraisals, departmental transfers, cash surplus and product pricing strategies. However, European businesses follow some typical restructuring strategies, once they get complete hold on their businesses-

The concept of corporate governance is to do with the way in which responsibilities are equally shared among the stakeholders, managers and owners of the company. Apart from that, corporate governance structure also determines the kinds of responsibilities, privileges and rights that are allocated to the corporate participants. Corporate governance puts limit on the degree of rights enjoyed by each participant. Usually, the foundation of corporate governance is based on the various factors; all of them help to develop proper structure formation of the company.

The organizational structure of businesses in Europe is no more a hierarchical one, but the business leaders are opting for a more flexible, autonomous and liberal functioning.

In order to make effective and constructive business, every company needs some transparency and accountability in management. Companies with no regulations and poor monitoring may become corrupt within less time span. That’s where the corporate governance comes into picture, which is the system through which companies are set with some laws, policies and customs so as to keep businesses controlled and directed.

Bertelsmann Stiftung in German means Bertelsmann foundation that is known to be the largest non-profit foundation, which is operational in Germany. ‘Bertelsmann Stiftung’ was founded by Reinhard Mohn, in the year 1977. This foundation owns a whopping 77.4% stake in a major European media giant named Bertelsmann AG.


Bertelsmann foundation is quite active in areas like social, economic, cultural, educational, political and health-related issues. It doesn’t believe in making huge grants or awarding number of scholarships and isn’t involved in corporate financing or project funding.

If you are a very innovative person and do not want to follow the old school ways of business, go ahead and think different and put your dream business idea into reality because the twenty first century is all about being different and grabbing attention. One has the opportunities and amenities one could have never imagined. One can be different and develop an altogether rare or specialized product. Already established business models can be innovated in terms of financial strategies, marketing strategies and empowering the employees.

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The etymology of the term ‘cybersquatting’ is simple enough to understand the purpose of its usage in internet or cyber laws. The word squatting refers to an unlawful act of illegitimately occupying a property or an entity, which is actually owned by someone else, with or without his/her consent or knowledge, having an ill-intent and lack of faith.

In order to strengthen its non-discriminatory framework of laws, the United States of America introduced the Americans with Disabilities Act in the year 1990. The American Disability Act defines disability as mental or physical impairment that is capable of substantially limiting major life activities.

Copyright law strictly prohibits the copying of creative work such as music, film and books. This law protects the rights of owners and creators, determining who can purchase, distribute and copy the creative work. This law also applies to derivative works, which means something based on the earlier or underlying work.

Ever heard of a kimono store or dashiki store in London or Paris or Rome? You will never find such stores in Europe for the simple reason being that Europeans don’t use these apparels and hence you will not get customers and because of that your revenue will not increase. You cannot think of product without knowing the consumer.

A brand is a symbol, sign, term, name or a blend of them, which is anticipated to identify the services and goods of one seller or group of sellers, and to differentiate them from those of the competition. In general, whenever a marketer creates a name logo symbol, she or he has created a brand.

Out of numerous business marketing techniques used nowadays, email marketing has marked itself as the mostly preferred way of online marketing. Being an important part of online marketing, it provides a great deal of communication tool in building relationships.

Home business depends on the skills you are expert in and so it is necessary to think about it before you start. If you are crazy about playing with machine objects like screw drivers, nails, wires, sockets etc then appliances and electronics repair would be the best to start. You can also undergo training to learn machine repairing, if you are interested in starting this home business.

Most of you must be having some creative talent or hobby of creating something new out of scrap. Have you ever thought that it can give you a good income? Often, you prepare handbags, decorative vases or showpieces for your usage. If you sell these creative materials in the market you will surely earn some amount for your savings. The products which you create can be sold even in the local flea markets or at the crafts fair. You can even create your own arts and crafts website and sell products online.

Home services refer to services like lawn care, chimney sweep, locksmith etc that you provide from your home or at client's home. There are many challenges and goals which have to be met every day in these types of business. Whenever there is an emergency at the client's home, you will have to reach on time to avoid any hazards. This type of business requires hard work and also potentials to meet new challenges.

Corporate communication is the measure of a society or association, or group, actually correspond mission, vision and brand of product to their employees, customers, competitors and the general public, i.e. public relations.

Starting a business is not a cakewalk and you must know your financial strengths and weaknesses very well before commencing the business. While finalizing an appropriate source of finance, it is necessary that you should analyse investment power and risk associated with it. Many businesses result into failure mainly in leverage because of their excessive exposure to finance as compared to investment capacity.