Advertising is a great medium for companies to reach their prospective customers. One of the most popular and impactful form of advertising is television commercials. Television commercials depict certain situations or events and are powerful tools as they are successful in creating a need for that product amongst the customers. One of the most targeted segments of marketers is children and one can find innumerable ads that are targeted towards them. But relation is not just as targeted audience, but also as a part of advertisements.

Advertisements, in this media saturated world, is making the kids choosy and materialistic, and has given them ‘pester power’ that influences purchasing pattern of their families. Strong marketing tactics targeted towards kids is also making kids urge their parents to buy products that they do not need. Marketers are trying new ways to lure kids and many times create advertisements that lead to controversies. One of such ads that led to controversy was Morrisons television commercial which was luring kids by offering Walt Disney Cards.

The Children's Online Privacy Protection Act (COPPA) was proposed in 1998 as the United States federal law. The act became effective on 21st April 2000. It specifically applied to ‘the online collection of personal information by individuals under U.S. jurisdiction from children under 13 years of age’. Specifically, the law applies to online services and websites that target kids under the age of 13.

According to COPPA, a website operator has to include all the necessary privacy policies and seek for consent from parents or guardians, provide them the access to their child’s information for review or deletion.

Modern day world has become extremely technology and gadget savvy. Not only adults, this change is easily evident in children too. With increasing fondness and dependence on gadgets, video games and computer games have replaced traditional toys of children Kids have started approaching parents with demands for latest computer and video games, which parents usually accept and buy it for them. Now-a-days, both the spouses are working and cannot give much time to the family, so granting the kid what he desires is an easy way of keeping him busy and satisfied. Though seen as an easy escape route, video games may not be beneficial for kids in the long term.

There was a time when people asked small children what they wanted to be when they grew up and the answer used to be  ‘astronaut’, ‘doctor’ or a ‘teacher. But now-a-days the answer you most likely get is ‘make money’. Exposure to media and advertisements has hugely impacted on this new-age thinking of children.

Today, advertising is everywhere and almost every child gets influenced by them.

Today, advertising products towards children has become an enormous trend worldwide. The advertisers have started targeting kids more and more to gain profit in their business. According to a survey, children are a confined audience for the 90% of marketers. The evidence to this is:

    1. The average kid in the America watches the television commercials approximately between 25,000 to 40,000 times per year.In other countries like UK, the estimates range up to 10,000.

Marketing to children in this era has increased beyond limits and the main reason of concern for this new age marketing is that it often misleads children. Kids are immature, so they cannot distinguish between advertisement and the television show. They are also too young to realize ill-effects of certain products marketed to them, for example junk food. Whether the products benefit the kids or not, companies portray them as ‘functional’ products as kids are one of the best consumers available in the market and companies are only focus on their profits, revenue and market share.

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Parenting doesn't have a fixed module or cannot be learnt in a crash course. It is developed by parents over a period of time. There are instances where parents shift the gears from caring and supporting their children to becoming violent and harsh on them. In this process there are many mistakes which are bound to occur.

There is nothing more heart breaking in this world than seeing your child crying. When your baby is inconsolable and fussy, it’s becomes difficult to calm him. Babies cry, it’s a natural thing for them. It’s their way to communicate with you. It’s very tricky for a new parent to understand why their baby cries.

I am a new mum and I am experiencing the new world of motherhood. There I was holding my bundle of joy in my arm and tears rolling down my cheek. The feeling running through my mind was just amazing. No words to describe. The most wonderful and precious gift that I could ever had was my newborn baby.

Teachers play an important role in the development of children, so it is important to let the teachers know what they mean to you. Teacher shapes child's educational ideas, gives him a desire to learn and sometimes becomes a friend or counselor when things aren't perfect in his life. And what is a better way to express gratitude towards your teacher than thanking with a gift basket! Homemade gift baskets make excellent gifts for your teacher. You can create your own gift basket and can fill it up with variety of treats you know your teacher loves.

Stylish looks does not refer to wearing what others do. It actually means being your own self. Your look and style should portray your personality and you should not be recognized by people as resembling some actor or actress from movies. Agreed that whatever you see in movies, advertisements or on other media platforms affects your sense of style immensely and you tend to follow the same.

After a baby is born, people often forget to buy presents for the new mom. Everyone just focuses on gifts for new baby, to remind her she is still special create a gift basket for mom by putting useful items that will be greatly appreciated by her. Here are few tips to make gift basket for new mom:

The consequences caused by eating Fast Food are really bad! As the consumption of fast food is increasing, the ill effects caused due to it are also increasing. The side effects of fast food on human body are increasing day by day.

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The Dubai Shopping Festival, which started in the year 1996, is a retail event that takes place in Dubai every year. Its chief aim is to invigorate the retail trade taking place in Dubai each year. It has also been used to promote tourism in Dubai. This large scale event takes place in the first quarter of every year and lasts for an entire month. On an average, approximately three million people visit this festival every year.

New Year, celebrated with your loved ones re times to cherish throughout lifetime. New Year for your loved ones can be made more special with use of gifts as an expression of your feelings. Choosing gifts is not an easy task, especially, when you are looking for a gift for your wife. You will certainly want the gift to be unique and well thought but within your budget.

Here are few gifts that you can select to present your wife on New Year -

  • Diaries and Planner : Of course diaries and planners are an appropriate gift for New Year.

Christmas is one of the holiest festivals celebrated around the world. People spend this fantastic time with their friends, families and loved ones. During Christmas, everyone comes together forgetting the enmity and celebrates this beautiful time together. People gift their families and loved ones with lots of toys and their favorite things. Are you looking for a gift for your son? If yes, then take a look.

A cat needs a balanced diet containing vitamins, minerals, proteins, carbohydrates and fats. Cat mostly eats meat and remains of the food. The cat's teeth are not designed to chew the food and so, it swallows the food. Therefore, a cat should be fed with proper diet which is healthy for it. Some of the ideas mentioned below will help you to give a balanced diet to your cat.

Not all dogs like water, so giving most dogs a bath becomes a struggle. There are some pooches that will run and hide under a bed the very moment they know that a bath is coming their way.

This may be different with dogs that love water such as Labrador Retrievers, which were used in hunting and retrieving ducks in water bodies. For bathing all these dogs, there is Vet recommended and approved system called the hydrobath.

Diet of your horse is an important component for its good health. Its diet depends on amount of pasture you access and amount of exercise your horse receives. Here are some tips for feeding your horse-

Ice wine is basically a dessert wine which is renowned for its full body and fruity taste along with its great aroma. Various grapes are used for producing ice wine; some of the most common ones are Vidal Blanc, Riesling and Cabernet Franc.The largest producers of ice wine in the world are Germany and Canada.

Sparkling wine is type of wine in which considerable amount of carbon dioxide present which makes it extremely fizzy. Carbon dioxide is a result of natural fermentation which takes place in bottle or large pressurized tank.

French Quiche Lorraine hails from the mountainous regions of Lorraine in France, hence the name French Quiche Lorraine. The quiche is a rich egg pie and is a filling meal by itself.

Beach style is evoked by easy living, sunny skies, deep blue ocean, salty air, breathing warm and feeling the pounding drum of waves on sandy and smooth seashore. Beach homes are appropriate places to live relaxed by soothing water sound.

American Foursquare dining room furniture is identified with its clean and straight lines. Furniture for American Foursquare dining room is simple and natural in appearance. Its focus is mainly on wooden furniture, earth tones and straight lines in crisscross form to create long rectangular shapes.

There was a time when European settlers, immigrants to America first arrived at the new land and the very first thing they needed to do was to build houses where their families could live in. They actually built homes from the natural rich woods which required very less resources like trees, an axe or a saw, which they called log cabins. Today's log cabins are very different from the early cabins and decorating them with simple natural materials would surely bring that rustic ambiance of the traditional log cabins back. It was in the 1600s when first log cabins were built in America by the immigrants from Sweden and Finland, and there are very few original log cabins that exist till now.

 Every year and every season evolves and brings changes in trends for wedding as almost every aspect of wedding planning has advanced over time.

Did you know that men yearn lots of pre-sex teasing? You need to do something more than a touch to prepare your guy for nooky, but know this: If you are spending time in naughty pre-play, you’re actually paving the way for more delight than ever.

Flowers are known to be the best ways to bring smile back on any woman's face. Is your wife one of them? Well, on any occasion whether birthday or New Year, flowers will make perfect gift for her. Flowers are considered to be a traditional way of expressing one's feelings. You can choose from an array of romantic flowers like roses to lilies of her favorite colors combined with a delicious cakes or simply say "I love you" with bouquet of flowers to make the occasion even more special for her.