The Dubai Shopping Festival, which started in the year 1996, is a retail event that takes place in Dubai every year. Its chief aim is to invigorate the retail trade taking place in Dubai each year. It has also been used to promote tourism in Dubai. This large scale event takes place in the first quarter of every year and lasts for an entire month. On an average, approximately three million people visit this festival every year.
The Dubai Shopping Festival has attracted approximately thirty five million visitors since it began and those visitors have in-turn spent more than AED 75 billion in hotels, shopping malls, entertainment rendering places and airlines.
The Dubai Shopping Festival offers heavy discounts on materialistic goods. A person wins a car everyday and the Dubai night sky is lit by a spectacular show of fireworks each and every night. Tourists from all over the world come to Dubai during the Shopping Festival because of the tax free shopping and because of the other colorful events taking place within the festival.
Since its birth in the year 1996, the Dubai Shopping Festival has been separated into many fragments. However, all the resultant fragments share a common goal i.e. to find and possess excellent methods of entertaining all the guests and to ensure that each and every individual returns with a satisfied smile on his/her face, regardless of the individual’s nationality. They end up making all the tourists so attached to the city of gold that they would want to come back again and again.
The Dubai Shopping Festival plays a vital role in the economy of the United Arab Emirates. Not only does it increase the amount of retailing taking place in Dubai, it also attracts loads of tourists. With the growing popularity of the Dubai Shopping Festival each year, lots of job opportunities are being created everyday so as to help making Dubai one of the best places in the world.